BURRITO PLEASE

When word got out that Hannibal Buress had organically mentioned Turo in a podcast episode, we knew it was time to get together more officially. Not only did he sing Turo’s praises on his podcast, but he randomly busted out a Turo song, and a catchy one at that! Our teams got together to come up with this hilarious spot highlighting Turo’s unique selection and how you can match your car to any occasion. In the last 5 minutes of the shoot, we decided to grab the camera and some lights and shoot a music video for the Turo song Hannibal had written. That happy little experiment turned into this unhinged Delorean flying through space with burritos and tacos… some of our finest work to date.

There was a secret way to access the music video — if you entered the konami code on your keyboard, it would magically appear. We leaked this info in an email blast and we saw great engagement with this addition to the campaign.