Find your drive

“Find your drive” was an aspirational call to action that showed that the Turo customer was more discerning and less complacent when it came to renting a car. The car complements their vibe; it’s not just a commodity. Riffing on the power of the car to unlock personal expression, we created a TV and OOH campaign that elevated the car and the experience of using a marketplace like Turo to new heights.

Our OOH execution uses bold and striking visuals to highlight the connection between a person and their Turo car of choice through color, pose, and cropping. We kept it simple and aspirational in low dwell time placements to inspire curiosity.