SKIP THE RENTAL COUNTER

Turo TVC & OOH

Concepting, creative direction, written by: Ericka Ames & Megan Natt

Directed by: Nolan Goff

Produced by: Cole Sanchez (SixTwentySix) & Estevan Padilla (Turo)

DP: Jenna Huskisson

OOH design: Ericka Ames, Samantha Hensley, Eric Steele

Photography: Jeff Ludes

In 2024, we concepted, tested, and launched an out-of-home campaign in Philadelphia, blanketing the city and airport with Turo ads.

After a successful run (Philly is one of our top markets now!), we then rolled out the “Skip the rental counter” OOH campaign nationwide, appearing in several major airports and cities through the end of the year.

Knowing we wanted to expand last year’s successful billboard campaign this summer, we were tasked with translating the “Skip the rental counter” campaign into a video ad to launch in the US and Canada in June 2025.

The brief was to balance taste, branding, and outstanding creative with demonstrated strong performance. We wanted the spot to feel beautiful and distinctive, while driving our two key primary metrics: brand recall and likelihood to act. We need the spot to be attention-grabbing, action-driving, and brand-forward.

“The mundane, colorless process of renting a car becomes a colorful, cinematic experience with Turo in a campaign for the rental platform”

AdAge, Creativity Roundup — Campaigns You Need to Know About Today