OPEN DOORS
Turo TVC & OOH
Concepting, creative direction, written by: Ericka Ames & Megan Natt
Directed by: AJ Favicchio & Miles Cable
Produced by: Austin Barbera (SixTwentySix) & Estevan Padilla (Turo)
DP: Xiaolong Liu
OOH Photography: Jeff Ludes
OOH design: Ericka Ames & Samantha Hensley
After a couple of years of accelerated business growth, we were tasked to create an aspirational, brand-forward TVC & OOH campaign to drive brand awareness.
Open the door to extraordinary leans into magical realism to highlight a woman working from home, hoping to overcome a creative block. She books a car on Turo and enters a dream-like world of adventures made possible by the unique selection on Turo.
We worked with directors Miles & AJ at SixTwentySix and took a VFX-heavy approach using RealEngine to bring this concept to life.
Simultaneously while shooting the TVC, we shot stills with Jeff Ludes with the same actors and cars. We brought the magical realism into static ads by highlighting the adventures you can go on literally pouring out of the car doors and trunks.
